The leading tobacco companies each day are trying to attract and surprise their customers with new and more sophisticated cigarette brands. Philip Morris is launching its new variant of Chesterfield brand for those who want to feel authentic.

Produced using the premium quality Virginia blend tobaccos, there are three variants in the Chesterfield range to enjoy- Chesterfield Red, Chesterfield Blue and Chesterfield Bronze. These cigarette brands will be available from mid-April in all clubs and shops at a price of £5.75 per pack of cigarettes. “The Chesterfield range proposes an alternative for those who are searching for something a bit different. With Chesterfield you can enjoy the same top-quality taste as from other Philip Morris products at a very affordable price,” said Xavier Ducarroz, Marketing Director at Philip Morris.

Another cigarette producer Japan Tobacco International (JTI) is presenting a new miniature cigar called Calisto to broaden its existing cigarette portfolio. Calisto cigars have been created to satisfy the growing demand for little cigars.

The miniature cigars account for approximately 60% of volume of all cigar sales. Each tin of Calisto contains 10 cigars protected by a transparent inner liner. These cigars were produced from a selected tobacco blend from Brazil, Java and Cuba. “It is obvious from the research that adult smokers want to have a greater choice in the cigarette sector. Calisto cigars meet all these requirements,” said Jeremy Blackburn, JTI’s Head of Communications.

Marlboro, the world’s best cigarette brand, has launched the newest product in the Marlboro range - Marlboro Gold Touch.

Marlboro Gold Touch is an exquisitely new dimension in smoking. Being thinner than Marlboro Gold Original, it assures a refined and smooth taste. Because size matters, these cigarettes come in a modern and very elegant pack that will fit into a pocket or a handbag. “The thinner design of the cigarette, as well as a pleasant flavor of Marlboro Gold Touch guarantees to all smoke lovers new sensations and inexpressible smoking process. Marlboro Gold Touch is a qualitative product at a very affordable price,” said Xavier Ducarroz, Marketing Director at Philip Morris.

And the last but not the least cigarette enterprise Imperial Tobacco will be launching a new RYO brand in April. “We are very glad to announce the launch of new JPS Roll Your Own tobacco (RYO). New JPS RYO reflect the requirements of those smoker who are looking for qualitative products,” stated Sue Tranter, Consumer Marketing Manager at Imperial Tobacco.

The RYO segment has seen significant increase in the recent years and this is mostly due to the successful performances of RYO brands in the lower-priced sector. The launch of new JPS RYO offers retailers a significant opportunity as it proposes smokers a brand possessing premium quality and a rich, smooth taste.

By Sara Norton, Staff Writer. Copyright © 2011 Cigarette-Store.org. All rights reserved.